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Recruiting now for new Chinese cultural project

Do you have an interest in Chinese food and culture?

We currently have a number of opportunities to work on an exciting new marketing project and business venture.

Please visit our Join Us page for more info.

Small Business Marketing News

New 1234 small business marketing packages launched

Our small business services are now more straightforward than ever with the launch of our new market leading package options that will make your decision-making as easy as 1234.

Your business will benefit from:

• Improved business return from highly effective, proven techniques
• Reduced costs on all aspects of your marketing as you focus on your key priorities and goals and reduce wastage
• Improved profitability from marketing that reflects the unique strengths of your business and addresses the needs of your customers
• Reduced demands on your time from a convenient, flexible and reliable service

Choose from the following four cost-effective service options:

Services include review, customer group targeting, brand refresh
Introductory prices for a marketing review start from just £100

Services include website review, planning, redesign, copywriting
Introductory prices for a website review start from just £60

Services include basic contact database and system set-up and newsletters
Introductory prices for a basic contact database review start from just £50

Services include ad review, booking, design and leaflet distribution
Introductory prices for an advertising review start from just £60

What to do next:

Contact Rich Dialogue now quoting 1234 to find out how your business will be better off using our straightforward services. As a simple starting point we can offer a free initial telephone consultation at a time that suits you.

Plan your advertising for good effect

By Matthew Tan MA

The difference between effective and ineffective advertising often comes down to a simple but critical factor: purpose.

Try testing this theory yourself – look at a range of different ads you come across in a normal day and see if you can work out if they express a clear overall purpose.

The likelihood is that many ads you will see will suffer from the lack of purpose.  Even the most striking and attention grabbing ads need to have a clear idea of what they are designed to achieve.

Recent examples of well-executed ad campaigns include Marks and Spencers’ ‘Your M&S’ campaign, which was clearly designed to communicate the retailer’s refreshed brand identity and exploit its attachment with customers.

Giving your advertising a sense of purpose

When evaluating your advertising ask yourself the following questions:

What are you trying to achieve with each advert?

Possible answers:

• Raise awareness of brand
• Stimulate response

How does the advert achieve this?

Possible answers:

• Attention-grabbing headline, clear brand description and design
• Provides reason to respond and response method

Does this clearly come across in a quick glance at the advert?

Preferred answer:
Yes, the headline/design grabs my attention, conveys the message I am trying to get across and draws me into the rest of the advert.

For free, no obligation advice on how to manage your advertising better contact Rich Advertising Services on 0117 9077721 or use this email form.

Customer and Stakeholder Communications news

Using targets to achieve results from customer communications

Targets are ubiquitous in virtually all businesses and organisations. So embedded are they in the organisational landscape that it is difficult to imagine how we could work without targets. Just imagine a sales department with no sales targets, or a finance department with no financial goals!

Yet, until fairly recently, the sphere of customer and member communications has managed to buck the trend and remain a relatively target-light environment. The problem is that this avoidance is not a deliberate shunning of accepted management techniques. It is more often the case that the non-existence of targets is due to organisation’s lack of strategic discipline when it comes to communications.

This negligence diminishes the role of communications as a versatile method that can be used to great effect in achieving tangible marketing objectives.

How targets can work in practice

The first step is to begin with your organisation’s key marketing objectives and then draw up a list of specific targets that are achievable and measurable. You can then work out how you will meet each target using the available communications tools such as a regular e-newsletter, website, email etc.

Marketing Objective – reduce customer churn/ membership non-renewal

Possible communications targets:

• Raise awareness of key benefits of membership
• Increase use of added-value services among membership by X%
• Ensure X% of members are reminded that their subscription is soon to end and provided with appropriate incentives to renew.

Marketing Objective – position brand as expert in field

Possible communications targets:

• Expand advice area of website to x categories
• Ensure at least 2 expert articles published each month in time for e-newsletter.
• Increase traffic to expert advice website by X%

For free, no obligation advice on communicating with customers or members contact Rich Dialogue on 0117 9077721 or use this email form.