Small businesses and local organisations often underestimate the need for marketing to sustain profitability and avoid losing out to competitors. Yet even small investments in specific marketing activity can make a big difference. Marketing techniques can make a difference to how often, how much and how many customers use and spend on your services.
A few benefits from small business marketing
- Improved status and reputation in your field and market
- Beat competition from large and small competitors
- Increase profits, reduce peaks and troughs
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1. Marketing action planning to achieve goals
A lack of direction is likely to lead to wasted marketing spend and wasted opportunity. Even a little marketing action planning can ensure precious marketing activities are right for the business and will achieve clear business goals.
This does not mean a complex, expensive planning exercise. Quite the opposite, an action plan can be drawn up quickly and with light research work.
Basic service includes:
- Brief review of market
- Discussion of business goals
- Draft of costed marketing action plan detailing activities over 6 months to a year
Ideal for: Raising overall profits and achieving sales goals
2. Advertising to drive sales
Advertising covers a wide range of activities and mediums from Yellow Pages to local newspapers to leaflets and even signs.
The first step is a review of your advertising. Important questions will be asked here such as whether you are advertising in the right places and in the right style to maximise response.
Services include:
- Defining target audience
- Creating 'house style'
- Designing and booking adverts in selected media
- Monitoring results
Ideal for: Attracting new customers, improving image
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3. A website to communicate your quality
Websites can be many things to many people. For those with limited resources the key to a successful website is a clear and determined focus that results in outcomes that benefit your business.
- Review and redesign of current website
- Design of brand new website
- Addition of website services such as e-shop, e-booking, new pages
Ideal for: Improving image, delivering customer service
4. Newsletters will keep customers coming back for more
Keeping hold of customers is today's major business challenge. Newsletters are one of the most effective tools for engaging and involving customers. Produced well, they can be a way of communicating on a personal level, stimulating interest in the business and services.
Newsletters are extremely flexible and can be delivered in printed, email or web formats. Common content of newsletters include news, case studies, new products, tips and advice.
Services include:
- planning
- design
- writing
- publishing and distribution of newsletters
Ideal for: Increasing customer spend
Rich Dialogue expertise
We at Rich Dialogue understand the challenge of being a small business and realise that our services must be tailored to local circumatances and markets.
Contact Rich Dialogue today to start your marketing
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Multicultural Marketing 