The world wide web is a phenomenon. It is almost impossible to define in conventional terms. Terms such as media, marketplace, community, network all fail to fully capture the essence of the web.
This lack of definition makes conducting business on the net a real challenge that requires new ways of thinking. It also requires discipline and rigour in the provision of e-services to ensure accessibility, consistency and ease of use.
Rich Dialogue works with businesses and organisations to harness the power of the web by developing new approaches and discipline in the ways of the web.
Some benefits of effective web-based communications
- Reduced costs
- Improved image
- Attract new customers
- Improve customer service
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Web design and development
Whatever your budget we can help in the planning and designing or redesigning of a brand new small to medium-sized website. Our services will vary according to your requirements, whether it's for a quick and simple site or a more extensive company site.
Our approach to web design starts with understanding business needs and website goals before striving to deliver the best possible solution. We are comfortable working with non-technical people using simple procedures and avoiding confusing jargon.
Services include:
- domain registration
- hosting
- web design
- programming and database integration
- CMS design
Interactive web services
Interactivity is the characteristic that sets the web apart from other mediums. Increasing the level of interactivity offered by your website will add a new dynamic to your business that could enhance customer communication, service and support processes. The creation of an online customer community could increase loyalty and retention as well as attracting new customers through the network.
Services include:
- discussion forum setup
- chat services
- user generated comment, image upload and publishing
- membership login systems
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The rapid development of the web has raised the bar for e-communications. Dynamic information provision and user interaction services and platforms are now standard features in marketing communications.
But technology is not enough on its own. Like any tool, it's how you use it that really matters. Technology must be carefully deployed to meet customer needs and underpinned by engaging content. Rich Dialogue services approach the use of technology from a customer and business perspective first and foremost.
E-newsletters
As a highly cost-effective means of communication, e-newsletters are now commonplace. However, many e-newsletters are merely aggregated pieces of unrelated news published on a company's website. They lack relevance and coherence and serve little purpose to either the business or the customer.
We argue that e-newsletters should reflect an overall media and marketing strategy that serves to benefit the publishing organisation and the customer that reads them.
On a more basic level, e-newsletters should be professionally written and edited and designed to be accessible to all readers.
Services include:
- template setup and design
- editorial planning and copywriting
- distribution
E-consultation services
Electronic methods of consultation such as online surveys and e-polls are flexible methods for collecting and analysing data from customers and website visitors. They are fairly quick to setup using the latest survey software and there are no direct costs of distribution.
Services include:
- converting paper questionnaires
- online survey design
- setup and analysis
- website poll scripting
Rich Dialogue expertise
Rich Dialogue's web and e-services deliver exceptional results by combining creative insight and vision with technical expertise. All specialists are well versed in the latest web technologies and applications.
See also - customer engagement communication
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